Explain the principle.
Use video to introduce the product, explain a mechanism or guide a demonstration.
CRAVE PRODUCTVIU / BUILT FOR MANUFACTURERS
Your engineering deserves
to be understood.
Turn complex products into clear reasons to buy.
Video explains. Interactive 3D lets buyers explore.
Actual ProductVIU demo. Illustrative models show how the tools work; your product content is developed and reviewed for your brief.
THE MANUFACTURER’S CHALLENGE
If buyers cannot see the difference,
how will they value it?
You invest in components, materials and mechanisms that make your product work. Much of that value sits inside the casing. A specification sheet can list it. A sales representative can describe it. ProductVIU gives customers a way to see it for themselves.
We developed CRAVE ProductVIU to combine product video with interactive 3D exploration. Buyers can rotate a model, separate assemblies and select labelled parts, moving from the finished product to the details that explain its value.
01 / FROM PRODUCT TO UNDERSTANDINGSHOW THE DETAILS THAT MATTER
Let curiosity lead.
Give buyers control of the view, assembly separation and the parts they want to inspect.
Make questions specific.
Use the same visual reference to discuss a component, feature or application with your sales team.
WHY MANUFACTURERS SHOULD TAKE THIS SERIOUSLY
Your product knowledge.
Ready for the next sales conversation.
Make differentiation visible.
Show the construction and design choices behind your claims. Give buyers something concrete to examine when comparing products.
Equip your distributors.
Give representatives a shared demonstration they can use to explain approved features consistently across sales conversations.
Keep the product in the room.
Use a browser-based demonstration when shipping equipment or opening a physical assembly is impractical.
Support buying teams.
Let a prospect revisit the demonstration and share it with colleagues who were not in the original meeting.
Prepare better conversations.
Help buyers understand the basics before discussing specifications, fit, pricing and purchase requirements.
Put engineering into sales.
Translate technical knowledge into visual explanations that a sales team can present without losing the important detail.
THE EVIDENCE FOR SHOWING
Clearer demonstrations
have a commercial role.
of video marketers surveyed said video improved understanding of their product or service.
Wyzowl · 2026 survey ↗of consumers surveyed said a video had convinced them to buy a product or service.
Wyzowl · 2026 survey ↗average conversion lift reported by Shopify for merchants adding 3D content to their stores.
Shopify · 2022 finding ↗Industry evidence, not measured ProductVIU results or a forecast for manufacturing sales. Wyzowl’s survey included 266 marketers and consumers in late 2025; Shopify’s finding concerns 3D commerce. Results depend on the product, audience and implementation.
02 / DIFFERENT PRODUCTS. ONE CLEAR PRINCIPLE.MAKE THE WORKING PARTS VISIBLE
Screenshots from the live demo. These are illustrative examples, not customer case studies or manufacturer endorsements.
FROM YOUR PRODUCT TO A SALES TOOL
Start with one product.
Show the right details.
Define what buyers need to understand.
Choose the product, audience and features that matter to the sale. Identify what needs a visual explanation.
Review the available material.
Share suitable product images, specifications, existing video and any 3D assets you can provide. We assess what can be reused and what needs to be created.
Build and review the demonstration.
Agree the model detail, labels, assembly views and video content. Your team reviews the product information before publication.
Put it to work.
Plan its use on your website, in distributor presentations or at exhibitions. Agree delivery, hosting and updates within the project scope.
PRACTICAL QUESTIONS
Do we need an existing 3D model?
Send what you have. We’ll assess existing models, images and specifications and confirm the modelling work needed before quoting.
Can it explain proprietary technology without revealing everything?
We can plan a simplified presentation around the features you approve for publication. You decide which details belong in the sales demonstration.
Can our sales team and distributors use it?
Yes—browser-based demonstrations can support sales meetings and follow-up. We’ll agree the devices, access and hosting arrangements needed for your rollout.
Does it replace a technical manual or physical testing?
No. It is a product explanation and sales tool. Specifications, operating instructions and suitability checks remain part of your normal technical process.
What does a project cost and how long does it take?
That depends on the model complexity, number of products, video requirements and delivery scope. Share one product and your target date so we can propose a defined starting point.
YOUR PRODUCT. CLEARLY UNDERSTOOD.
You built the technology.
Let’s show why it matters.
Send us your product link or brochure, the features buyers struggle to understand and where your team needs to present it. We’ll help define your first ProductVIU demonstration.