In 2007, CRAVE was born from Sean Tan's freelance gig, driven by his deep passion for technology and dedication to crafting innovative market solutions.
CRAVE's innovative edge was highlighted in 2013 with the iconic Petronas Twin Towers' pink illumination, followed by the development of Estée Lauder Companies' first Malaysian e-commerce platform in 2014, which later expanded across Southeast Asia.
The innovation continued into 2017 with the launch of Malaysia’s first Selfie Museum in collaboration with Samsung, and in 2019, CRAVE hosted Southeast Asia's first MARVEL exhibition, setting new experiential entertainment standards.
2020 saw CRAVE adapting to global challenges by launching e-commerce platforms for luxury brands DIOR and Jo Malone, seamlessly integrating high fashion with advanced digital solutions.
The next step in CRAVE's journey was the 2021 launch of Wonderpark, a 15,000sqft indoor family park that marries technology with play. Plans are already underway to expand with a new 35,000sqft outlet, emphasizing a commitment to broadening innovation.
Continuing this trajectory of growth and innovation, Sean is now taking CRAVE's pioneering spirit to Tokyo, preparing in one of the world's foremost innovation hubs.